Microsoft Research published a paper this year called: DynaLine: A Non-Disruptive TV User Interface for Passive Browsing of Internet Video (pdf is here). . The image above shows "coming up" events, or internet videos, related to the content of the current viewed video, rather than a simple whats on next view.
Unsurprisingly in tests, viewers strongly preferred the list to update automatically and so maintain as passive a TV viewing experience as possible. Viewers also strongly preferred a list of related content rather than a simple ordered list (now-next).
No real surprise but its good to have these things confirmed.
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