Augmented Reality TV Graphics

With the advent of smart phones and pad type devices, augmented reality is becoming, ahem, a reality. Augmented reality is the idea that a screen is held infront of a something you are looking at in the real world and the screen projects an aimge of that thing and adds some (3d) graphics to it.

In the TV world, Kia have jumped on this and produced adverts.



Infact simpler approaches can be used and a logo on screen can cause a companion screen , when pointed at the logo, to run certain advertising, whcih does not have to match exactly what is on screen. A similar idea is seen here for Superbowl.



Now the ideas start to come thick and fast.
It would be possible to "zoom reality" by simulcasting broadcast and IP signals and having a device zoom the IP stream while the TV plays the live broadcast. If placed correctly in augmented reality, this would seem to zoom the TV image but maintain quality. All sorts of things arise from this...

* A ball in a football match could be highlighted on the companion device held infront of the viewer.
* Character names could be added above the characters
* Face tracking and subtitles could be used to place speech bubbles next to charcaters
* Adverts could suddenly spring from objects on the screen (clothing, jewelry etc)
* You could even carry your favourite TV clips on your t-shirt...



The possibilities are endless...